Earlier this month, I worked with Habitat for Humanity in Washington, DC and the Madewell team to build affordable housing in North East DC. Madewell donated energy efficient insulation made out of recycled denim from their Blue Jeans Go Green program. For every 1 pair of denim you donate to Madewell’s Denim Program, you can get $20 off of a new pair of denim at Madewell. It takes between 500 and 1,000 pairs of denim to insulate one home. 80% of each pair of denim goes directly into the insulation. Of the many events and partnerships I’ve seen over the years, this, by far, has been one of the most meaningful. It was fascinating to see how a program you hear about in-store, actually comes full circle.
We spent the day unloading insulation and building interior walls in a 8 unit home.
This is about half of the insulation that we moved in the warehouse. Denim is a breathable fabric so it naturally makes for an energy efficient form of insulation.
Shop the Look:
Jacket: c/o Madewell the oversized jean jacket sherpa edition (size small)
Denim: c/o Madewell 9″ high-rise skinny jeans in berkeley black: button-through edition (size 25) (size down if you are between sizes)
Shirt: c/o Madewell flannel courier shirt (size small)
Boots: c/o Madewell x g.h. bass & co. nadine boots (size 7)
Hat: c/o Madewell Velvet Baseball Hat
Sponsorship: This post is NOT sponsored. This post contains affiliate links.
Photography: Myself and Julien