Earlier this month, I worked with Habitat for Humanity in Washington, DC and the Madewell team to build affordable housing in North East DC. Madewell donated energy efficient insulation made out of recycled denim from their Blue Jeans Go Green program. For every 1 pair of denim you donate to Madewell’s Denim Program, you can get $20 off of a new pair of denim at Madewell. It takes between 500 and 1,000 pairs of denim to insulate one home. 80% of each pair of denim goes directly into the insulation. Of the many events and partnerships I’ve seen over the years, this, by far, has been one of the most meaningful. It was fascinating to see how a program you hear about in-store, actually comes full circle.We spent the day unloading insulation and building interior walls in a 8 unit home.Tammy from A Loyal Love and Sarah from Fifty Two Thursdays. This is about half of the insulation that we moved in the warehouse. Denim is a breathable fabric so it naturally makes for an energy efficient form of insulation.